Radisson Hotel Group enhances the in-stay digital experience with STAY

"STAY was the right fit for Radisson Hotel Group because it offers the right balance between agility and scalability. It allows each hotel to play to its strengths and address its unique challenges."

Vincent Legrand

Global VP of CRM, Analytics and Experience Transformation

Radisson_Portrait

Delivering seamless, personalized stays worldwide

For Radisson Hotel Group, guest experience is at the heart of everything. The ambition is simple but demanding:

“Our primary goal is to create a seamless, personalized, intuitive journey for every guest, from booking to post-stay. It matters to connect with our guests the way they want—directly with our employees or digitally—and always with the expected personal touch in the hospitality environment. This is what we call the ‘Yes I Can’ spirit at Radisson Hotel Group.”

To deliver on this promise, Radisson needed a solution that could work consistently across its global brand portfolio while giving each hotel the agility to address its own unique challenges.

Bringing the guest journey to the palm of their hand

Radisson turned to STAY to bring this vision to life. The platform was designed with hospitality expertise at its core, which made adoption smooth for hotel teams.

“The STAY solution offers many features, allowing you to start with the basics and evolve with your needs. You can clearly see that the app has been developed with real expertise in the hospitality business, so it is really easy for your staff to implement the solution.”

Through STAY, guests can interact with the hotel directly from their phones, accessing services with just a few taps. Whether ordering room service, booking a spa treatment, or requesting extra amenities, every step becomes faster, more accessible and more intuitive.

“They can easily access hotel services and amenities right from their phones—whether they're ordering room service, booking a spa treatment, or requesting extra towels. Everything is much more accessible, which means that we can respond faster and more efficiently, consequently improving our guests’ experience.”

For Radisson, technology is not a replacement for hospitality—it is an enabler of it.

“Technology is a key enabler of our vision. At the core of what we do is the desire to offer our guests a seamless experience, especially to our most loyal ones, our Radisson Rewards members. Technology allows us to streamline the entire guest journey. "

More visibility, more revenue, and higher scalability

The impact of STAY at Radisson Hotel Group is clear. By making all services visible and bookable in a single digital touchpoint, the guest journey has become more fluid and enjoyable. Guests interact more naturally, responses are faster, and services are easier to access.

“Another big plus is the impact on revenue. With STAY, guests can access all the services and offers available throughout their stay, making it easier to promote our services and increasing spending at the hotel, especially within our resort hotels. On top of that, we are able to capture valuable data and insights on our specific guests’ needs.”

These insights now allow Radisson to refine personalization strategies and strengthen loyalty initiatives. At the same time, scaling a solution across a group as large as Radisson requires striking the right balance between flexibility and consistency. STAY has made that possible.

“STAY was the right fit for Radisson Hotel Group because it offers the right balance between agility and scalability. It allows each hotel to play to its strengths and address its unique challenges. STAY also provides a consistent experience to our guests across the Radisson Hotel Group brand portfolio at a global level.”

The ability to start simple and expand over time has also been crucial in ensuring smooth adoption across diverse properties.

“The STAY solution offers many features, allowing you to start with the basics and evolve alongside your needs. You can clearly see that the app has been developed with real expertise in the hospitality business, making it easy for the staff to adopt the solution.”

Ultimately, the partnership with STAY allows the group to enhance every step of the guest journey, capture new revenue opportunities, and provide a consistent yet flexible experience across its global portfolio.